"Discover the beauty of ZEL Hotels, where Mediterranean charm meets Caribbean vibrancy. Experience luxury, wellness, and sports in stunning locations, all curated by tennis legend Rafael Nadal's vision for unforgettable hospitality."
Rafael Nadal, regarded as one of the greatest tennis players of all time, is quickly setting a new direction after his retirement. Just days following his last competitive match—a poignant singles loss to Dutch player Botic van de Zandschulp on November 19—the 38-year-old Spaniard has revealed the latest development for his growing hotel brand, ZEL.
In collaboration with Gabriel Escarrer, the CEO of Meliá Hotels International, Nadal established ZEL Hotels last year, drawing inspiration from his Mediterranean roots to create a distinctive lifestyle brand. Their newest project, ZEL Punta Cana, represents the chain's initial venture outside of Spain, bringing its unique appeal to the beautiful Cortecito Beach on the Bávaro coast of the Dominican Republic.
Nadal and Escarrer designed ZEL to reflect the essence of Mediterranean culture, highlighting outdoor living, sophistication, and warmth. ZEL Punta Cana encapsulates this philosophy while celebrating the lively spirit of its Caribbean setting. Featuring 190 opulent rooms positioned along sandy beaches and azure waters, the resort offers a tropical getaway that combines relaxation with opportunities for active engagement.
“ZEL transcends the concept of a hotel chain; it serves as a cultural ambassador,” stated Escarrer. “In collaboration with Rafa, we aimed to develop a destination that merges the relaxed essence of Mediterranean culture with the breathtaking beauty of the Caribbean. Punta Cana aligns perfectly with our vision.”
Reflecting the legacy of its co-founder, ZEL Punta Cana features five professional tennis courts, honoring Nadal's extraordinary career. Visitors can take advantage of a range of facilities, including a spa, two swimming pools, and yoga sessions in specially designed wellness and fitness areas. Additionally, golf lovers can enjoy sophistication at the nearby Cocotal Country Club, enhancing their overall experience.
The recent opening adds to ZEL Mallorca, which launched in 2023, and ZEL Costa Brava, which was introduced earlier this year. This is part of the hotel chain's bold global expansion strategy, which includes a flagship city hotel planned for Gran Via in Madrid, along with ambitions to venture into the Mexican and Albanian markets by 2026.
Nadal's shift from the realm of tennis to the hospitality industry showcases the same level of precision and ambition that characterized his career on the court. His impact on ZEL can be seen in everything from the Mediterranean-inspired aesthetics to the emphasis on wellness and athleticism. Each location in the portfolio reflects Nadal's core values—dedication, excellence, and a passion for bridging cultures.
While this new chapter may mark the conclusion of Nadal's professional tennis journey, his ambition to create a lasting impact remains as strong as ever. With the unveiling of ZEL Punta Cana, the tennis icon is redefining what it means to succeed—no longer wielding a racquet, but instead crafting a vision in the realm of global hospitality.
